Building a more compassionate borough, one conversation at a time.

Did you recently complete a DFNY Info Session?

What Is Dementia Friends New York (DFNY)?

Dementia Friends New York is a statewide movement launched by PSS, designed to educate New Yorkers about dementia and reduce stigma through simple, community-based actions.

Originally created by the Alzheimer’s Society in the UK and administered by Dementia Friends USA, the DFNY program centers on a one-hour, interactive Information Session that teaches:

• What dementia is and how it affects people
• Five key messages everyone should know
• How to take easy, practical steps to support people living with dementia

Why the Bronx?

The Bronx has:

• The highest rate of Alzheimer’s in New York State (16.6% of adults 65+)
• One of the fastest-growing 85+ populations in the state
• A richly diverse community – over 75% identify as Latino or African American, both groups facing elevated dementia risk

Despite these challenges, dementia awareness and resources remain low. Through this campaign, we are changing that.

Campaign Goal

🎯 Train 50 Community Champions who will deliver DFNY Information Sessions across the Bronx
📣 Reach at least 1,250 new Dementia Friends by the end of 2025

How to Get Involved

✅ Attend a Champion Training
Join one of our monthly virtual sessions and learn how to lead.

✅ Become a Dementia Champion
Commit to sharing the DFNY message with your community.

✅ Host or Join a Session
Present to your staff, congregation, or neighborhood group—or attend a session offered by us yourself.

✅ Contact Us Today!
Call or email Dona Giannotti at (646) 527-0672 or dgiannotti@pssusa.org.